Expand product range
Grow assortments and categories with lower inventory risk.
B2B2C Marketplace
The platform that scales your own marketplace
Launch and operate a marketplace with seller onboarding, catalog governance, inventory updates, order splitting, fulfilment, and settlement workflows.
Commerce platform
Integrate with your existing commerce platform
CLEARomni has pre-built connectors with major eCommerce platforms, enabling the B2B2C model without replacing your existing commerce infrastructure.
Seller operations
Onboard and manage sellers quickly
Once sellers are onboarded, teams can monitor performance, manage listings, and communicate directly through the platform.
Order and settlement
Flexible fulfillment and smooth financial settlements
Split orders by vendor or custom logic, delegate fulfillment, and manage seller settlements with clear workflows.
Simplify setup for you and sellers
Tailor seller roles, notifications, stock thresholds, and seller status settings to support marketplace operations without heavy manual work.
Centralized product management
Ensure product data is consistent across all sellers and let operators manage approvals, multi-language input, and version control.
Flexible fulfilment and Smart order management
Split orders, route by supplier or store, and maintain visibility across order tracking, fulfilment status, and order analytics.
Monitor your sellers' performance
Monitor seller performance, completeness scores, product quality, and order activity from the marketplace dashboard.
Why B2B2C multi-vendor marketplace model
Rapid seller onboarding
Respond to changing customer demand by adding sellers and catalogs faster.
Centralized product management
Coordinate seller product data, approvals, and marketplace content quality through a shared operating layer.
Performance monitoring
Track seller performance and operational health across the marketplace.
B2B2C Marketplace in action
See how retailers run b2b2c marketplace on CLEARomni.
B2B2C Marketplace FAQ
What is a B2B2C marketplace?
A B2B2C marketplace lets a retailer open its storefront to third-party sellers. The retailer owns the customer relationship and platform rules; sellers bring additional assortment — turning a webstore into a platform business.
How do sellers onboard and manage their products?
Through a self-service seller center: streamlined onboarding, product information, and inventory management. Swire Resources uses it to onboard sellers across Marathon Sports and Catalog.
Can platform administrators control commissions and penalties?
Yes. Administrators set commissions, define penalties for late deliveries, and maintain detailed settlement records — full marketplace governance from one place.
Does CLEARomni Marketplace work with Adobe Commerce?
Yes. CLEARomni Marketplace works with both Shopify Plus and Adobe Commerce (Magento) storefronts — Swire Resources runs it with Adobe Commerce on Marathon Sports and Catalog.